Letting Go: What Does it Mean for Consumers to Declutter their Offline and Online Lives?

While some consumers still follow a consumerist logic and accumulate objects, there has been a counter quest for letting go, reducing, and curation of spaces and belongings -- be they physical or mental. The need for reducing chaos in people's lives has remained consistent, be it in the ethos o...

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Bibliographic Details
Main Author: Humayun, Mariam
Format: Conference Proceeding
Language:English
Subjects:
Consumer behavior
Digital technology
Minimalism
Online Access:Get full text
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Summary:While some consumers still follow a consumerist logic and accumulate objects, there has been a counter quest for letting go, reducing, and curation of spaces and belongings -- be they physical or mental. The need for reducing chaos in people's lives has remained consistent, be it in the ethos of voluntary simplicity or going off to live in the hippie communes of the 1960s. Some consumers are focused on improving their homes to become idealized spaces. Others are engaged in reducing the clutter from their digital lives following the ethos of digital minimalism.
ISSN:0098-9258