Co-consuming a Pet Home: Balancing Functionality and Aesthetics of a Taste Regime

Norrgrann and Syrjälä explore how the aesthetics and functionality of pet homes are balanced in the socio-material practices produced in the interaction within digital platforms. They focus on the intersection between two areas of consumption; pet ownership and interior decoration, the Scandi-modern...

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Bibliographic Details
Main Authors: Norrgrann, Anu, Syrjälä, Henna
Format: Conference Proceeding
Language:English
Subjects:
Aesthetics
Consumer behavior
Consumption
Online Access:Get full text
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Summary:Norrgrann and Syrjälä explore how the aesthetics and functionality of pet homes are balanced in the socio-material practices produced in the interaction within digital platforms. They focus on the intersection between two areas of consumption; pet ownership and interior decoration, the Scandi-modern taste regime, in particular. They investigate how the socio-material consumption practice of problematization appears as a constant balancing between aesthetics and functionality, and how solutions for these mundane negotiations are produced in the interaction emerging in digital platforms. In doing so, they adopt a distributed agency perspective, rooted in assemblage theory. They expand the notion of co-consumption to describe shared agency between fellow consumers, and between human consumers and non-human, technological and material entities.
ISSN:0098-9258