POPULIST RESSENTIMENT IN A MEDIATED CONTEXT

The aim of this article is to review the role that emotions play in populism, specifically ressentiment, and how it is strategically used on social media platforms to create polarization. Firstly, I define the two of the main characteristics that populism has had over time: the agonistic struggle be...

Full description

Saved in:
Bibliographic Details
Published in:Studia Universitatis Babes-Bolyai. Studia Europaea 2024-07, Vol.69 (1), p.189-202
Main Author: Martin, Claudiu
Format: Article
Language:English
Subjects:
Book publishing
Charisma
Citizenship
Democracy
Emotions
International relations
Leadership
Liberalism
Mass media effects
Mobilization
Polarization
Political leadership
Political power
Political science
Populism
Resentment
Right wing politics
Social media
Social networks
Storytelling
Trump, Donald
Trump, Donald J
Citations: Items that this one cites
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The aim of this article is to review the role that emotions play in populism, specifically ressentiment, and how it is strategically used on social media platforms to create polarization. Firstly, I define the two of the main characteristics that populism has had over time: the agonistic struggle between a people and an elite, and charismatic leadership. Secondly, I examine the significance of resentment as a political emotion and how it operates in extreme right-wing populism. Thirdly, I review how resentment has been applied in the context of social media and how these platforms offer the most effective means to generate social mobilization based on emotions through storytelling, which can anticipate the reactions of the public or users.
ISSN:1224-8746
2065-9563
DOI:10.24193/subbeuropaea.2024.1.10