Social Dominance Orientation and Consumer Xenocentrism: Mediating Role of Status Consumption and Social Comparison

(2019) there is no reason why people prefer to purchase products from other countries when their own country's products are equal or superior in quality. [...]consumer affinity, as depicted by Josiassen's (2011) "consumer attraction-repulsion matrix" is a positive feeling towards...

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Bibliographic Details
Published in:Pakistan Journal of Commerce and Social Sciences 2024-05, Vol.18 (2), p.226-248
Main Authors: Celik, Bilal, Ercis, Aysel
Format: Article
Language:English
Subjects:
Consumer behavior
Consumers
Consumption
Inequality
Preferences
Socioeconomic factors
Socioeconomic status
Online Access:Request full text
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Summary:(2019) there is no reason why people prefer to purchase products from other countries when their own country's products are equal or superior in quality. [...]consumer affinity, as depicted by Josiassen's (2011) "consumer attraction-repulsion matrix" is a positive feeling towards other countries. Unlike previous researches, mediation analysis was designed to examine the mediation role of status consumption, social comparison and consumer susceptibility to interpersonal influence on the relationship between C-XEN and social dominance orientation. Insufficient research has been conducted on the topic. [...]this research might be expected to verify if the existing scales on C-XEN are accurate. (2015) also utilized system justification theory to appear that shoppers with a social justification thought process are favorably one-sided toward brands that reflect control. [...]Balabanis and Diamantopoulos (2016) embrace system justification theory as the conceptual foundation of the C-XEN build. [...]C-XEN is explicitly defined as a consumer's internalized perception that domestic products are inferior and a related inclination to choose foreign items for social aggrandizement goals (Balabanis & Diamantopoulos, 2016).
ISSN:1997-8553