Making the lean start-up method work: The role of prior market knowledge

Most growth-oriented ventures make extensive use of venture experimentation, popularized by the lean start-up method (LSM), yet we know very little about the boundary conditions under which this method can be successful. Using a longitudinal, multiple-case study method, we investigate how growth-ori...

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Bibliographic Details
Published in:Journal of small business management 2020-09, Vol.58 (5), p.975-1002
Main Authors: De Cock, Robin, Bruneel, Johan, Bobelyn, Annelies
Format: Article
Language:English
Subjects:
Absorptive capacity
Boundary conditions
Business administration
Business growth
Capacity building approach
Case studies
Humanities and Social Sciences
Knowledge
Longitudinal studies
Market strategy
Startups
Success
Ventures
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Summary:Most growth-oriented ventures make extensive use of venture experimentation, popularized by the lean start-up method (LSM), yet we know very little about the boundary conditions under which this method can be successful. Using a longitudinal, multiple-case study method, we investigate how growth-oriented ventures can apply the LSM to achieve early venture success, and find that prior market knowledge is an important boundary condition for its successful application. We also contribute to the absorptive capacity literature by clarifying how new ventures build absorptive capacity early in their venture lifetimes.
ISSN:0047-2778
1540-627X
DOI:10.1111/jsbm.12506