Koszmar menedżera? Wstępne uwagi dotyczące możliwości zarządzania fandomami

• Published in: Zarządzanie mediami = Media management 2024-07, Vol.11 (2), p.107-122
• Main Author: Kosińska, Olga
• Format: Article
• Language: eng ; pol
• ISSN: 2354-0214; 2353-5938; 2354-0214
• DOI: 10.4467/23540214ZM.23.008.19736

Management more and more often turns to the organization as the subjects of its activities in their functional aspect, not the material one. One of such spaces are virtual communities, including fandoms. However, the achievements of fan studies dealing with them have relatively rarely appeared in management sciences so far. In order to determine the state of scientific considerations related to the management of fandoms, a study of the available literature was carried out, covering the leading scientific journals from the list prepared by the Polish Ministry of Education and Science in the field of management sciences, as well as cultural and religious studies, which deal with topics related to management, and thirdly from the Scopus database. Therefore, the article is of a review nature and its main purpose is to indicate the research gap for the issue of fandom management. Therefore, it constitutes a preliminary diagnosis of the current state of research and seeks an answer to the question: does the issue of fandom management appear in the researched scientific journals? The answer to this question remains essentially negative – although some of the topics discussed in the journals are related to the selected issue, the leading titles included in the list of the Ministry of Education and Science so far lack a comprehensive analysis of it. They appear in journals indexed in the Scopus database and in other publications (e.g. monographs). This situation means a specific lack of systemic support for the entry of texts dealing with fandom management into the mainstream of Polish scientific research.