Revisit intention of tourists in farm tourism sites

This work offers a structural model that explains farm tourist revisit intention (RI), which highlights place attachment (PA) and memorable tourism experience (MTE) in addition to tourist satisfaction, perceived risks (PR), and tourism destination image (TDI) as antecedents. Partial least squares-st...

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Bibliographic Details
Published in:Current issues in tourism 2024-11, Vol.27 (21), p.3529-3556
Main Authors: Yamagishi, Kafferine, de Ocampo, Melanie, Ocampo, Lanndon
Format: Article
Language:English
Subjects:
Farm tourism
Farms
memorable tourism experience
place attachment
Resource allocation
revisit intention
structural equation modelling
Structural models
Tourism
Tourists
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Summary:This work offers a structural model that explains farm tourist revisit intention (RI), which highlights place attachment (PA) and memorable tourism experience (MTE) in addition to tourist satisfaction, perceived risks (PR), and tourism destination image (TDI) as antecedents. Partial least squares-structural equation modelling was used to evaluate their theoretical relationships. Findings suggest that MTE and PA are the strongest predictors of RI, with satisfaction also influencing RI. The mediation analysis shows that PA partially mediates satisfaction and RI, and satisfaction partially mediates TDI and RI. This work also frames a new theoretical lens on the relationship of PR with satisfaction, TDI, and RI in the farm tourism literature. It provides farm tourism sites a better understanding of tourist behavioural intention to revisit, inputs to the design of initiatives for tourism marketing, and aids in short- and medium-term planning and resource allocation decisions.
ISSN:1368-3500
1747-7603
DOI:10.1080/13683500.2023.2268258