The emergence of digital ‎humanitarian actions: the case of ‘Vratimo palčiće u‎ Petrovu’ Facebook group

The COVID-19 pandemic greatly affected interpersonal relationships globally. Furthermore, ‎in 2020, Croatia was hit by devastating earthquakes that triggered a series of humanitarian actions. This ‎paper deals with the ‘Let’s bring the premature babies back to Petrova hospital’ Facebook group and it...

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Bibliographic Details
Published in:Medijske studije 2024-09, Vol.15 (29), p.151-170
Main Authors: Karlović, Antonio, Mihaljinec, Robert, Bežovan, Mijo
Format: Article
Language:English
Subjects:
Auctions
Bids
Communication
Community
Cooperation
COVID-19
Disease transmission
Earthquakes
Humanitarianism
Pandemics
Premature babies
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Summary:The COVID-19 pandemic greatly affected interpersonal relationships globally. Furthermore, ‎in 2020, Croatia was hit by devastating earthquakes that triggered a series of humanitarian actions. This ‎paper deals with the ‘Let’s bring the premature babies back to Petrova hospital’ Facebook group and its ‎auctioning model. The auctions were created through cooperation of the Facebook group members and, ‎as such, have not been described in scientific literature. The aim of this paper is to understand what the ‎case can tell us about cooperation in the digital environment and its role in creating digital humanitarian ‎actions. Using a mixed-methods approach, the authors analyze posts published by Facebook group ‎members and interviews conducted with organizers to explain the phenomenon of strengthening the ‎existing connections among participants and undertaking a collective action. This case indicates that ‎digital activism does not necessarily result in pure slacktivism. In point of fact, transparent participation ‎of community members, along with a transparent model, can have tangible effects on society through ‎successful humanitarian actions‎ Pandemija bolesti COVID-19 uvelike je utjecala na međuljudske odnose na globalnoj razini. ‎Osim toga Hrvatsku su 2020. godine pogodili i razorni potresi koji su pokrenuli niz humanitarnih akcija. ‎Ovaj rad bavi se grupom na Facebooku „Vratimo Palčiće u Petrovu” i aukcijskim modelom koji je nas‎tao u grupi, a koji je inovativan po tome što su aukcije nastale suradnjom članova navedene grupe i kao ‎takve nisu opisane u znanstvenoj literaturi. Ovim člankom nastoji se objasniti što nam taj slučaj može ‎reći o suradnji u digitalnoj okolini te o njezinoj ulozi u stvaranju digitalnih humanitarnih akcija. U radu ‎se analiziraju objave u grupi i intervjui s organizatorima kako bi se opisao fenomen jačanja veza među ‎članovima navedene grupe i provođenja kolektivne akcije. Analizirani slučaj ukazuje na to da digitalni ‎aktivizam ne mora rezultirati čistim slaktivizmom (engl. slacktivism), s obzirom na to da transparentno ‎sudjelovanje članova zajednice, zajedno s postojanjem transparentnog modela, pogoduje stvaranju ‎opipljivih učinaka u društvu kroz uspješne humanitarne akcije.‎
ISSN:1847-9758
1848-5030
DOI:10.20901/ms.15.29.8