The Behavioral Intention of Young Travelers to Use Virtual Reality Technology in Cultural Tourism Destinations: An Application of Technology Acceptance Model

[...]technology plays a crucial role in preserving cultural and heritage resources for tourism destinations (Trček, 2022) and contribute to the sustainable development of the destinations. Building on the above discussion, this study aims to address gaps in the theory and literature by conceptualizi...

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Bibliographic Details
Published in:Pakistan Journal of Commerce and Social Sciences 2024-09, Vol.18 (3), p.552-570
Main Authors: Chin, Chee-Hua, Wong, Winnie Poh-Ming, Ngian, Ek-Tee
Format: Article
Language:English
Subjects:
Access to information
COVID-19
Cultural heritage
Travel
Virtual reality
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Summary:[...]technology plays a crucial role in preserving cultural and heritage resources for tourism destinations (Trček, 2022) and contribute to the sustainable development of the destinations. Building on the above discussion, this study aims to address gaps in the theory and literature by conceptualizing information access, quality of information, and media richness as components under perceived usefulness, while interactivity is conceptualized as a component of perceived ease-of-use. [...]the paper concludes with insights into the implications of the findings, limitations, and suggestions for future research. 2. Literature Review 2.1 Technology Acceptance Model (TAM) The original TAM is a theoretical framework introduced by Fred Davis in the 1980s and it has been widely used as the theoretical foundation for forming conceptual frameworks in the area of information and technology research.
ISSN:1997-8553