Virtual tourism: A new way of travelling and a new traveller profile

The evolution of technology makes it possible to discover destinations in an immersive way without the need to travel. Through fieldwork based on 415 surveys, this study determines the relationships between the socio-demographic profile, the respondent’s self-assessment of the use of technology, vid...

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Bibliographic Details
Published in:Journal of competitiveness 2023-12, Vol.15 (4), p.134
Main Authors: Martín-Martín, José María, Guaita-Martínez, José Manuel, Solano-Sánchez, Miguel Ángel, Prados-Castillo, Juan Francisco
Format: Article
Language:English
Subjects:
Computer & video games
Field study
Marketing
Neural networks
Self evaluation
Sociodemographics
Tourism
User profiles
Virtual reality
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Summary:The evolution of technology makes it possible to discover destinations in an immersive way without the need to travel. Through fieldwork based on 415 surveys, this study determines the relationships between the socio-demographic profile, the respondent’s self-assessment of the use of technology, video games, virtual reality and the metaverse, with the willingness to carry out different immersive virtual tourism experiences. Using an artificial neural network of the multilayer perceptron type, it was found that youth and prior knowledge of online video games and virtual reality have a decisive influence on the willingness to engage in immersive virtual tourism activities.
ISSN:1804-171X
1804-1728
DOI:10.7441/joc.2023.04.08