Designing a model of Iranian international women’s sport diplomacy

• Published in: Place branding and public diplomacy 2024-12, Vol.20 (4), p.431-450
• Main Authors: Mohammadi, Masoume, Razavi, Mohammad Hossein, Seifari, Masoumeh Kalateh
• Format: Article
• Language: English
• Subjects: Business and Management; Corporate Communication/Public Relations; Diplomacy; Grounded theory; Marketing; Original Article; Political Science and International Relations; Womens sports
• ISSN: 1751-8040; 1751-8059
• DOI: 10.1057/s41254-024-00336-7

This study was conducted to design a model of Iranian international women’s sport diplomacy. This research was performed qualitatively using the grounded theory strategy. The research population included documents related to the field of research, university faculty members and experts in the field of sports diplomacy, and women’s sport. Sampling was done purposefully via a snowball approach and the subjects were interviewed in semi-structured interviews. In this study, using the systematic approach of Strauss and Corbin (Grounded theory in practice, Sage, Thousand Oaks, 1997), the existing documentation related to the field of research and interviews with participants (17 interviews) in three stages of open, axial, and selective coding in 5 sections: Causal conditions, context conditions, mediating conditions, strategies, and outcomes were analyzed. The analysis showed that paying attention to women’s sport diplomacy and using its capacity can lead to the development of peace, relations and security, economic development, socio-cultural development, and also the development of women’s sport.