MEASURING THE AWARENESS REGARDING ADVERTISING OF GOOGLE PRODUCTS AND SERVICES AND ITS INFLUENCE ON CONSUMER BUYING BEHAVIOUR IN NAVSARI

As the world of marketing, it's very important to be in front of to the eyes and minds of consumer so your product can be sold. Some brands are so much popular that we often consider it's as a product or process like Xerox. One such name is Google now days, its household name for many digi...

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Bibliographic Details
Published in:Sankalpa 2023-01, Vol.13 (1), p.45-50
Main Authors: Patel, Drashti A, Trivedi, Shreyas K
Format: Article
Language:English
Subjects:
Advertising expenditures
Brand loyalty
Consumer behavior
Consumers
Decision making
Print advertising
Purchase intention
Smartphones
Web browsers
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Summary:As the world of marketing, it's very important to be in front of to the eyes and minds of consumer so your product can be sold. Some brands are so much popular that we often consider it's as a product or process like Xerox. One such name is Google now days, its household name for many digital services. It will be very difficult to find a person who haven't heard name of it or not using its services. But as we see still Google Is advertising heavily, then question is going to be arising why? There are many services of Google that people are not using or even heard of it. In this paper we are simply tryingto find answer of that question.
ISSN:2231-1904