The role of women and entrepreneurial unit development strategies in agricultural institutions using the business model canvas approach in Jember Regency

This research aims to identify the role of women in strengthening entrepreneurial units and development strategies in entrepreneurial units in Jember Regency. The research location was chosen purposively based on the consideration that the research area used was one of the areas with high community...

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Bibliographic Details
Main Authors: Utami, R. A., Hani, E. S., Ridjal, J. A., Ibanah, I., Damascena, C. R.
Format: Conference Proceeding
Language:English
Subjects:
Customer satisfaction
Customers
Data analysis
Entrepreneurship
Online Access:Get full text
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Summary:This research aims to identify the role of women in strengthening entrepreneurial units and development strategies in entrepreneurial units in Jember Regency. The research location was chosen purposively based on the consideration that the research area used was one of the areas with high community enthusiasm for establishing womenpreneur-based entrepreneurial units. The data analysis method used is descriptive and Business Model Canvas (BMC). The research results show that the role of women in forming entrepreneurial units involves the role of agricultural institutions in their participation through PKK and MSME institutions, BUMDES, Farmer Groups, Village Officials, and Media. The development strategy carried out to support the role of women in entrepreneurial units uses the Business Model Canvas (BMC) approach which consists of 9 main elements, namely customer segment, value proposition, channel, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
ISSN:0094-243X
1551-7616
DOI:10.1063/5.0241844