Toward a scale to assess the emotional intelligence and internal marketing of business employees in Portugal

PurposeThe aim of this paper is the validation of a scale that has Emotional Intelligence (EI) and Internal Marketing (IM) as determinants of organizational success.Design/methodology/approachThe survey (questionnaire) allows assessing the contribution of motivation and job satisfaction to organizat...

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Bibliographic Details
Published in:Journal of organizational change management 2024-12, Vol.37 (6), p.1214-1229
Main Authors: Serafim, Ana, Veloso, Cláudia Miranda, Rivera-Navarro, Jesús, Sousa, Bruno, Valeri, Marco
Format: Article
Language:English
Subjects:
Communication
Decision making
Emotional intelligence
Emotions
Employee attitude
Employees
Job satisfaction
Leadership
Management of change
Managers
Marketing
Motivation
Organizational change
Productivity
Success
Work environment
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Summary:PurposeThe aim of this paper is the validation of a scale that has Emotional Intelligence (EI) and Internal Marketing (IM) as determinants of organizational success.Design/methodology/approachThe survey (questionnaire) allows assessing the contribution of motivation and job satisfaction to organizational success and was disseminated on social networks and directly in some national institutions.FindingsThe results of this research suggest that the 58 items of the scale can be grouped into eight main dimensions and can be confidently applied to professionals from organizations and companies operating in Portugal.Originality/valueFurthermore, this study can be considered as an innovative, effective and useful tool for entrepreneurs, managers and organizations, as it can help diagnose the perceptions of their employees and promote a healthy and appealing environment, moving towards an excellent organizational performance, greater profitability and corporate sustainability.
ISSN:0953-4814
1758-7816
DOI:10.1108/JOCM-06-2023-0229