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Traditional Ceramic Handicraft in Safi (Marrakesh-Safi Region, Morocco): a Communication Tool for Geotourism

Art can be applied as an educational tool for facilitating geoscience communication among young children and students. Consequently, tourism activities which include geotourism, can use art and artists to facilitate the communication of geoscience concepts and processes from the professional level t...

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Bibliographic Details
Published in:Geoheritage 2025, Vol.17 (1)
Main Authors: Hamidy, Mustapha El, Errami, Ezzoura, de Carvalho, Carlos Neto, Rodrigues, Joana
Format: Article
Language:English
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Summary:Art can be applied as an educational tool for facilitating geoscience communication among young children and students. Consequently, tourism activities which include geotourism, can use art and artists to facilitate the communication of geoscience concepts and processes from the professional level to tourists, including children. This research aims to achieve three main Objectives (i) to study how geotourism activities can be applied for communicating geoscience and geoeducation purposes; (ii) to promote geotourism through the use of art, in particular handicrafts, as a communication tool; and (iii) to highlight geoproducts inspired by the ceramics industry and the existence of fossils in the province of Safi, Morocco. According to the results obtained from this study, the lack of significant work on the designing of geoproducts in Morocco represents both a challenge and an opportunity. The integration of geological elements and traditional art, as proposed in this study, could serve as an innovative strategy not only for improving the local economy but also for geoeducation and the popularization of geosciences.
ISSN:1867-2477
1867-2485
DOI:10.1007/s12371-024-01045-6