Technological Platforms and Social Change: The Uber Case

Objective: this study examines the perception of social impact on Uber users, testing hypotheses about Uber's association with various types of social change and addressing social issues. Method: a quantitative study with 843 Uber users in Belo Horizonte, Brazil, was conducted using six social...

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Published in:BAR, Brazilian administration review Brazilian administration review, 2024-10, Vol.21 (4S), p.1-21
Main Authors: de Souza Ferreira, Wilquer Silvano, Vasconcellos Vale, Glaucia Maria, Silva Correa, Victor
Format: Article
Language:English
Subjects:
Collaboration
Computer platforms
Consumers
Correlation analysis
Digital technology
Employability
Hypotheses
Material culture
Organizational models
Passengers
peer-to-peer
Peers
Public policy
Quality of life
Sharing economy
Social aspects
Social change
Social impact
Social issues
Social perception
Socioeconomic development
technological platforms
Technology and civilization
uber
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Summary:Objective: this study examines the perception of social impact on Uber users, testing hypotheses about Uber's association with various types of social change and addressing social issues. Method: a quantitative study with 843 Uber users in Belo Horizonte, Brazil, was conducted using six social change indicators to consider the platform's characteristics. Multiple linear regression and correlation analyses were used to test the hypotheses about the frequency of use. Results the research shows that peer-to-peer platforms like Uber are linked to social change by addressing social needs and solving issues through interaction. Quality of life and employability are critical for passengers, while drivers prioritize employability and economic concerns. The correlation model indicates a positive relationship across all social change categories, with employability and environment emerging as the main predictors of use. Conclusion: the Uber platform affects non-material culture, policy outcomes, traditional organizational models, and the economy. This research addresses gaps in understanding how technological platforms meet social needs and offers a new perspective on measuring social change. The model helps managers improve market and service offerings and supports public policies for socioeconomic development. Keywords: social change; technological platforms; Uber; peer-to-peer JEL Code: O33, Q55
ISSN:1807-7692
1807-7692
DOI:10.1590/1807-7692bar2024230089