Validation of an Instrument to measure the relationship between Corporate Social Responsibility and Corporate Reputation in the Food Industry

A company's social commitment has become an essential aspect of consumer awareness in social, economic, and environmental terms. Consumers are increasingly aware of the negative or positive effects that companies can generate, where a positive reputation derived from their good CSR practices in...

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Bibliographic Details
Published in:Competition forum 2023-01, Vol.21 (1/2), p.53-62
Main Authors: Vargas-Barraza, Juan Antonio, Alarcón-Sánchez, Karla María
Format: Article
Language:English
Subjects:
Communication
Consumers
Ethics
Executives
Influence
Reputations
Social responsibility
Sustainable development
Variables
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Summary:A company's social commitment has become an essential aspect of consumer awareness in social, economic, and environmental terms. Consumers are increasingly aware of the negative or positive effects that companies can generate, where a positive reputation derived from their good CSR practices increases the demand for their products or services. To prove that CSR positively influences Corporate Reputation, we use the mediating variable of Corporate Communication. Using reliability analysis, the proposed model was pilot tested in three processed food companies in Jalisco, Mexico, discarding some items to be tested on a larger scale.
ISSN:1545-2581