Enhancing stakeholder engagement: Using the communication perspective to identify and enhance stakeholder communication in place management

The purpose of this paper is to create a model based on a dialogical approach among city branding stakeholders using the Coordinated Management of Meaning (CMM) framework. This study combines conceptual and theoretical frameworks with a case study to explore how the dialogical approach enhances coor...

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Bibliographic Details
Published in:Cogent business & management 2024-12, Vol.11 (1)
Main Authors: Limani, Emira, Hajdari, Labinot, Limani, Blerim, Krasniqi, Judita
Format: Article
Language:English
Subjects:
Business, Management and Accounting
Case studies
Communication
coordinated management of meaning
Development Communication
dialogical approach
Economics and Development
Elika Kordrostami, Rowan University Rohrer College of Business, United States
Marketing
Marketing Communications
place management
Public Relations
Stakeholder mapping
Stakeholders
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Summary:The purpose of this paper is to create a model based on a dialogical approach among city branding stakeholders using the Coordinated Management of Meaning (CMM) framework. This study combines conceptual and theoretical frameworks with a case study to explore how the dialogical approach enhances coordination among stakeholders. The findings reveal that integrating CMM's communication perspective into stakeholder analysis provides a deeper understanding of stakeholder communication and city branding strategies. This approach, which includes shared meaning, coordinated actions, and contextual interpretation within stakeholder mapping, results in an easily applicable communication model for multiple stakeholders involved in city branding initiatives. The paper also offers practical steps for initiating and coordinating dialogue among stakeholders. Furthermore, this paper contributes to the field by expanding on stakeholder mapping based on relevant pillars for place branding and utilizes a case study to illustrate a dialogical approach by demonstrating the value of applying CMM for effective place management processes.
ISSN:2331-1975
2331-1975
DOI:10.1080/23311975.2024.2383322