Present and Future of Internet Banking in China

This paper has several objectives. First, it illustrates the history and explosive growth of Internet banking services in China. In general, the development of Internet banking services is still in its nascent stages in China, with a considerable quantity of potential customers. Second, we discuss t...

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Bibliographic Details
Published in:Journal of internet banking and commerce : JIBC 2010-04, Vol.15 (1), p.1
Main Authors: Yuan, Xina, Lee, Hyung Seok, Kim, Sang Yong
Format: Article
Language:English
Subjects:
Attitudes
Banking industry
Banks
Business forecasts
Business growth
Commercial banks
Competitive advantage
Cost control
Customer services
Electronic banking
Electronic commerce
Internet
Internet access
Market positioning
Studies
Technology adoption
Telephone banking
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Summary:This paper has several objectives. First, it illustrates the history and explosive growth of Internet banking services in China. In general, the development of Internet banking services is still in its nascent stages in China, with a considerable quantity of potential customers. Second, we discuss the characteristics of Internet banking in China. We have determined that Chinese Internet banking transactions tend to be comparatively business-related, and that current Internet banking users skew young, highly-educated, and wealthy. Additionally, there is a regional difference in adopting Internet banking. Third, this study discusses the potential market for Internet banking services in China, and three factors that may influence the development of Chinese Internet banking. Finally, we propose two marketing suggestions regarding the expansion of the Chinese Internet banking market. [PUBLICATION ABSTRACT]
ISSN:1204-5357
1204-5357