Strategic adjustment between innovation and production: generation of integrated archetypes in Spanish service firms

This paper investigates empirically the strategic alignment between innovation and production strategies in a sample of service firms in Spain. It employs the integrated archetypes approach to analyse a dataset of unique, manually collected, firm responses. The results highlight differences in behav...

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Bibliographic Details
Published in:Technology analysis & strategic management 2010-07, Vol.22 (5), p.533-551
Main Authors: Elche Hortelano, Dioni, González Moreno, Ángela
Format: Article
Language:English
Subjects:
Business strategies
Decision making
Information and communication technologies
Innovation
innovation strategy
Innovations
Product management
Service industries
Service industry
service industry competitiveness
Spain
Strategic management
Studies
technology and innovation studies
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Description
Summary:This paper investigates empirically the strategic alignment between innovation and production strategies in a sample of service firms in Spain. It employs the integrated archetypes approach to analyse a dataset of unique, manually collected, firm responses. The results highlight differences in behaviour patterns underpinning both kinds of strategic decisions and, coherent with alignment theory, differential firm performance.
ISSN:0953-7325
1465-3990
DOI:10.1080/09537325.2010.488055