Winning the Public

Reviews the book, The Engineering of Consent edited by Edward L. Bernays (1955). Public relation counselors, as a professional group, are as badly in need of improved public relations as any of their clients. As a public-relations gesture the book is a success. It is a good example and testimonial f...

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Bibliographic Details
Published in:Contemporary psychology 1956-06, Vol.1 (6), p.170-170
Main Author: SEASHORE, STANLEY E.
Format: Article
Language:English
Subjects:
Clients
Counselors
Human
Public Relations
Online Access:Get full text
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Summary:Reviews the book, The Engineering of Consent edited by Edward L. Bernays (1955). Public relation counselors, as a professional group, are as badly in need of improved public relations as any of their clients. As a public-relations gesture the book is a success. It is a good example and testimonial for the principles that are presented. It leaves the reader with the comfortable feeling that public-relations counselors will leave the world in better shape than they found it, that the counselor can bring to a client's problem a unique and valuable set of diagnostic and therapeutic skills, that his services will lend prestige and produce results. (PsycINFO Database Record (c) 2016 APA, all rights reserved)
ISSN:0010-7549
DOI:10.1037/005326