Developing a Pool of Ideas About Advertising Effects

Reviews the book, Information Processing Research in Advertising by Richard Jackson Harris (Ed.) (1983). The book focuses on the information-processing literature of human experimental psychology, often that for which memory is the principal dependent variable. The book is divided into two loosely r...

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Bibliographic Details
Published in:Contemporary psychology 1984-07, Vol.29 (7), p.574-574
Main Author: Saegert, Joel
Format: Article
Language:English
Subjects:
Advertising
Communication
Human
Human Information Storage
Marketing
Memory
Online Access:Get full text
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Summary:Reviews the book, Information Processing Research in Advertising by Richard Jackson Harris (Ed.) (1983). The book focuses on the information-processing literature of human experimental psychology, often that for which memory is the principal dependent variable. The book is divided into two loosely related sections. The first contains papers by scholars primarily in the field of marketing. The second section, chiefly by professors of psychology, linguistics, and journalism, uses the information-processing framework to address the specific topic of "misleading advertising." (PsycINFO Database Record (c) 2016 APA, all rights reserved)
ISSN:0010-7549
DOI:10.1037/023036