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Review of: Psychology and Profits
Reviews the book, Psychology and Profits by Donald A. Laird . The spirit of this book is as if it is written for the executive who needs psychology --he wants answers to his human problems, psychological answers, and answers he can understand. He wants common-sense practical psychology, and here it...
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Published in: | Psychological bulletin 1931-01, Vol.28 (1), p.77-78 |
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Main Author: | |
Format: | Article |
Language: | English |
Subjects: | |
Online Access: | Get full text |
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Summary: | Reviews the book,
Psychology and Profits
by Donald A. Laird . The spirit of this book is as if it is written for the executive who
needs psychology
--he wants answers to his human problems, psychological answers, and answers he can understand. He wants common-sense
practical
psychology, and here it is. Effective anecdotal illustrations abound. Here and there definite results of psychological research are thrown in. The executive's attention is called entertainingly to the importance of selecting men with ability, arranging working conditions conveniently, and improving work methods. All this material is discussed in a way that reflects intimate contact with business managers and their problems. While psychologists may question the desirability of the thing attempted, as does the reviewer, that need not bother Professor Laird or those businessmen who find the book entertaining, enlightening, or stimulating. |
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ISSN: | 0033-2909 1939-1455 |
DOI: | 10.1037/h0064018 |