Strategic Application of Storytelling in Organizations: Toward Effective Communication in a Diverse World

Internal and external workplace diversity and the technology-induced time constraints of multinational competition make the challenge of improving organizational communication bigger than ever. Narrative paradigm or the “storytelling” theory has been proffered as an effective cross-cultural communic...

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Published in:The Journal of business communication (1973) 2010-07, Vol.47 (3), p.295-312
Main Authors: Barker, Randolph T., Gower, Kim
Format: Article
Language:English
Subjects:
Communication
Cultural values
Professional relationships
Storytelling
Studies
Workplace diversity
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container_title The Journal of business communication (1973)
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creator Barker, Randolph T.
Gower, Kim
description Internal and external workplace diversity and the technology-induced time constraints of multinational competition make the challenge of improving organizational communication bigger than ever. Narrative paradigm or the “storytelling” theory has been proffered as an effective cross-cultural communication tool, but this article presents the idea that storytelling goes beyond that and fills the diverse communication needs of today’s heterogeneous workforce. It presents a model of storytelling as a complete organizational communication tool, discusses how to effectively apply storytelling in the diverse work environment, and proposes some opportunities for further research.
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source Business Source Ultimate【Trial: -2024/12/31】【Remote access available】; Sage Journals Online
subjects Communication
Cultural values
Professional relationships
Storytelling
Studies
Workplace diversity
title Strategic Application of Storytelling in Organizations: Toward Effective Communication in a Diverse World
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