Marketing the Hollywood Blockbuster in France

The case of France could be especially helpful in examining the complex interplay of cultural and scientific factors that are involved in the successful international marketing of Hollywood films. Coordinating global and local media events, adapting to the French legislative environment and finding...

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Bibliographic Details
Published in:The journal of popular film and television 1995-10, Vol.23 (3), p.131-140
Main Author: Danan, Martine
Format: Article
Language:English
Subjects:
Cultural factors
French language
Malcolm X
Marketing
Motion pictures
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Summary:The case of France could be especially helpful in examining the complex interplay of cultural and scientific factors that are involved in the successful international marketing of Hollywood films. Coordinating global and local media events, adapting to the French legislative environment and finding a delicate balance between the local and the global are important in the marketing scheme.
ISSN:0195-6051
1930-6458
DOI:10.1080/01956051.1995.9943698