Relationship Advice in Top-Selling Men's Magazines: A Qualitative Document Analysis

The bulk of men's magazines contain advice columns which counsel readers on relationships. The viewers heed the information provided to them and apply it to their own lives and relationships. As a result, it is imperative to study the relationship advice men are seeking in these magazines. The...

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Bibliographic Details
Published in:Journal of feminist family therapy 2010-08, Vol.22 (3), p.203-224
Main Authors: Spalding, Roy, Zimmerman, Toni Schindler, Fruhauf, Christine A., Banning, James H., Pepin, Joanna
Format: Article
Language:English
Subjects:
Content analysis
couples
ethnography
feminist family therapy
feminist psychotherapy
gender socialization
Idealistic
intimate relationships
Masculinity
Men
Men's magazines
Personal relationships
popular culture
Qualitative research
Readership
relationship advice
Sexual behaviour
Viewers
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Summary:The bulk of men's magazines contain advice columns which counsel readers on relationships. The viewers heed the information provided to them and apply it to their own lives and relationships. As a result, it is imperative to study the relationship advice men are seeking in these magazines. The purpose of this study was to analyze the intimate relational content and advice contained in five top-selling men's interest magazines. Findings indicate the magazines contain messages consistent with stereotypic gender socialization which reinforce male masculinity. Sex was depicted as a top priority in relationships, and the sexual lives of men were portrayed as idealistic. Most advice was contrary to research on the formation of deep friendship and intimate relationships.
ISSN:0895-2833
1540-4099
DOI:10.1080/08952833.2010.503795