Loading…
Are inertia and calculative commitment distinct constructs?: An empirical study in the financial services sector
The purpose of this paper is to examine the extent to which inertia is distinct from calculative commitment and to extend the knowledge on these constructs in the corporate financial services context in Australia. The study proposes and empirically analyses a research model that considers switching...
Saved in:
Published in: | International journal of bank marketing 2010-01, Vol.28 (7), p.569-584 |
---|---|
Main Authors: | , |
Format: | Article |
Language: | English |
Subjects: | |
Citations: | Items that this one cites |
Online Access: | Get full text |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
cited_by | |
---|---|
cites | cdi_FETCH-LOGICAL-c255t-1f16d4051c864b8d6075aa89dd847958027c3066a4d8f112b2d628fa11277c303 |
container_end_page | 584 |
container_issue | 7 |
container_start_page | 569 |
container_title | International journal of bank marketing |
container_volume | 28 |
creator | Yanamandram, Venkata White, Lesley |
description | The purpose of this paper is to examine the extent to which inertia is distinct from calculative commitment and to extend the knowledge on these constructs in the corporate financial services context in Australia. The study proposes and empirically analyses a research model that considers switching costs as an antecedent to inertia and calculative commitment. An e-mail URL-embedded web questionnaire was used to collect data online from responding organisations. The psychometric properties of the measures were analysed using confirmatory factor analysis, and the hypothesised relationships among the latent constructs were estimated using structural equation modelling. The variance-extracted test established discriminant validity between inertia and calculative commitment. Switching costs affected both inertia and calculative commitment differently. The measurement scales should be subjected to further assessment before drawing conclusions on their construct validity. The findings support the contention that inertia occurs from high search and learning costs associated with transaction account products, and that calculative commitment is caused by the existence of sunk costs. Managers should be cautious in employing barriers as mechanisms for customer retention, because calculatively committed customers might be behaviourally loyal only for as long as it is instrumentally rewarding to be so. However, dissatisfied customers often can become involved in inert buying patterns. This paper is an important initial step in highlighting the extent to which inertia is distinct from calculative commitment, in addition to providing a measure of inertia. |
doi_str_mv | 10.1108/02652321011085202 |
format | article |
fullrecord | <record><control><sourceid>proquest_cross</sourceid><recordid>TN_cdi_proquest_journals_761419395</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>2177909001</sourcerecordid><originalsourceid>FETCH-LOGICAL-c255t-1f16d4051c864b8d6075aa89dd847958027c3066a4d8f112b2d628fa11277c303</originalsourceid><addsrcrecordid>eNplkEtLxDAUhYMoWEd_gLvivnpv0jyKCxkGR4UBN7oumSSFDH2MSSr4700Zd67u43zcczmE3CLcI4J6ACo4ZRRhmTgFekYKlFxVvGHynBSLXmWAXZKrGA8AUMtGFORxHVzpRxeS16UebWl0b-ZeJ__tSjMNg0-DG1NpfUx-NCnvxpjCbFJ8uiYXne6ju_mrK_K5ff7YvFa795e3zXpXGcp5qrBDYWvgaJSo98oKkFxr1Vir8g9cAZWGgRC6tqpDpHtqBVWdzq1cFLYid6e7xzB9zS6m9jDNYcyWrRRYY8ManiE8QSZMMQbXtcfgBx1-WoR2CaX9FxH7BVF6Vvo</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>761419395</pqid></control><display><type>article</type><title>Are inertia and calculative commitment distinct constructs?: An empirical study in the financial services sector</title><source>ABI/INFORM Global</source><source>Emerald:Jisc Collections:Emerald Subject Collections HE and FE 2024-2026:Emerald Premier (reading list)</source><creator>Yanamandram, Venkata ; White, Lesley</creator><creatorcontrib>Yanamandram, Venkata ; White, Lesley</creatorcontrib><description>The purpose of this paper is to examine the extent to which inertia is distinct from calculative commitment and to extend the knowledge on these constructs in the corporate financial services context in Australia. The study proposes and empirically analyses a research model that considers switching costs as an antecedent to inertia and calculative commitment. An e-mail URL-embedded web questionnaire was used to collect data online from responding organisations. The psychometric properties of the measures were analysed using confirmatory factor analysis, and the hypothesised relationships among the latent constructs were estimated using structural equation modelling. The variance-extracted test established discriminant validity between inertia and calculative commitment. Switching costs affected both inertia and calculative commitment differently. The measurement scales should be subjected to further assessment before drawing conclusions on their construct validity. The findings support the contention that inertia occurs from high search and learning costs associated with transaction account products, and that calculative commitment is caused by the existence of sunk costs. Managers should be cautious in employing barriers as mechanisms for customer retention, because calculatively committed customers might be behaviourally loyal only for as long as it is instrumentally rewarding to be so. However, dissatisfied customers often can become involved in inert buying patterns. This paper is an important initial step in highlighting the extent to which inertia is distinct from calculative commitment, in addition to providing a measure of inertia.</description><identifier>ISSN: 0265-2323</identifier><identifier>EISSN: 1758-5937</identifier><identifier>DOI: 10.1108/02652321011085202</identifier><language>eng</language><publisher>Bradford: Emerald Group Publishing Limited</publisher><subject>Bank marketing ; Behavior ; Brand loyalty ; Business services ; Business to business commerce ; Consumer behavior ; Cost benefit analysis ; Costs ; Customer services ; Financial services ; Hypotheses ; Marketing ; Retail banking ; Statistical analysis ; Studies</subject><ispartof>International journal of bank marketing, 2010-01, Vol.28 (7), p.569-584</ispartof><rights>Copyright Emerald Group Publishing Limited 2010</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><cites>FETCH-LOGICAL-c255t-1f16d4051c864b8d6075aa89dd847958027c3066a4d8f112b2d628fa11277c303</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://www.proquest.com/docview/761419395?pq-origsite=primo$$EHTML$$P50$$Gproquest$$H</linktohtml><link.rule.ids>314,776,780,11668,27903,27904,36039,44342</link.rule.ids></links><search><creatorcontrib>Yanamandram, Venkata</creatorcontrib><creatorcontrib>White, Lesley</creatorcontrib><title>Are inertia and calculative commitment distinct constructs?: An empirical study in the financial services sector</title><title>International journal of bank marketing</title><description>The purpose of this paper is to examine the extent to which inertia is distinct from calculative commitment and to extend the knowledge on these constructs in the corporate financial services context in Australia. The study proposes and empirically analyses a research model that considers switching costs as an antecedent to inertia and calculative commitment. An e-mail URL-embedded web questionnaire was used to collect data online from responding organisations. The psychometric properties of the measures were analysed using confirmatory factor analysis, and the hypothesised relationships among the latent constructs were estimated using structural equation modelling. The variance-extracted test established discriminant validity between inertia and calculative commitment. Switching costs affected both inertia and calculative commitment differently. The measurement scales should be subjected to further assessment before drawing conclusions on their construct validity. The findings support the contention that inertia occurs from high search and learning costs associated with transaction account products, and that calculative commitment is caused by the existence of sunk costs. Managers should be cautious in employing barriers as mechanisms for customer retention, because calculatively committed customers might be behaviourally loyal only for as long as it is instrumentally rewarding to be so. However, dissatisfied customers often can become involved in inert buying patterns. This paper is an important initial step in highlighting the extent to which inertia is distinct from calculative commitment, in addition to providing a measure of inertia.</description><subject>Bank marketing</subject><subject>Behavior</subject><subject>Brand loyalty</subject><subject>Business services</subject><subject>Business to business commerce</subject><subject>Consumer behavior</subject><subject>Cost benefit analysis</subject><subject>Costs</subject><subject>Customer services</subject><subject>Financial services</subject><subject>Hypotheses</subject><subject>Marketing</subject><subject>Retail banking</subject><subject>Statistical analysis</subject><subject>Studies</subject><issn>0265-2323</issn><issn>1758-5937</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2010</creationdate><recordtype>article</recordtype><sourceid>M0C</sourceid><recordid>eNplkEtLxDAUhYMoWEd_gLvivnpv0jyKCxkGR4UBN7oumSSFDH2MSSr4700Zd67u43zcczmE3CLcI4J6ACo4ZRRhmTgFekYKlFxVvGHynBSLXmWAXZKrGA8AUMtGFORxHVzpRxeS16UebWl0b-ZeJ__tSjMNg0-DG1NpfUx-NCnvxpjCbFJ8uiYXne6ju_mrK_K5ff7YvFa795e3zXpXGcp5qrBDYWvgaJSo98oKkFxr1Vir8g9cAZWGgRC6tqpDpHtqBVWdzq1cFLYid6e7xzB9zS6m9jDNYcyWrRRYY8ManiE8QSZMMQbXtcfgBx1-WoR2CaX9FxH7BVF6Vvo</recordid><startdate>20100101</startdate><enddate>20100101</enddate><creator>Yanamandram, Venkata</creator><creator>White, Lesley</creator><general>Emerald Group Publishing Limited</general><scope>AAYXX</scope><scope>CITATION</scope><scope>0U~</scope><scope>1-H</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>8AO</scope><scope>AFKRA</scope><scope>ANIOZ</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>F~G</scope><scope>K6~</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>M1F</scope><scope>PQBIZ</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>Q9U</scope></search><sort><creationdate>20100101</creationdate><title>Are inertia and calculative commitment distinct constructs?</title><author>Yanamandram, Venkata ; White, Lesley</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c255t-1f16d4051c864b8d6075aa89dd847958027c3066a4d8f112b2d628fa11277c303</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2010</creationdate><topic>Bank marketing</topic><topic>Behavior</topic><topic>Brand loyalty</topic><topic>Business services</topic><topic>Business to business commerce</topic><topic>Consumer behavior</topic><topic>Cost benefit analysis</topic><topic>Costs</topic><topic>Customer services</topic><topic>Financial services</topic><topic>Hypotheses</topic><topic>Marketing</topic><topic>Retail banking</topic><topic>Statistical analysis</topic><topic>Studies</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Yanamandram, Venkata</creatorcontrib><creatorcontrib>White, Lesley</creatorcontrib><collection>CrossRef</collection><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ProQuest Pharma Collection</collection><collection>ProQuest Central UK/Ireland</collection><collection>Accounting, Tax & Banking Collection</collection><collection>ProQuest Databases</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>Banking Information Database</collection><collection>One Business (ProQuest)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central Basic</collection><jtitle>International journal of bank marketing</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Yanamandram, Venkata</au><au>White, Lesley</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Are inertia and calculative commitment distinct constructs?: An empirical study in the financial services sector</atitle><jtitle>International journal of bank marketing</jtitle><date>2010-01-01</date><risdate>2010</risdate><volume>28</volume><issue>7</issue><spage>569</spage><epage>584</epage><pages>569-584</pages><issn>0265-2323</issn><eissn>1758-5937</eissn><abstract>The purpose of this paper is to examine the extent to which inertia is distinct from calculative commitment and to extend the knowledge on these constructs in the corporate financial services context in Australia. The study proposes and empirically analyses a research model that considers switching costs as an antecedent to inertia and calculative commitment. An e-mail URL-embedded web questionnaire was used to collect data online from responding organisations. The psychometric properties of the measures were analysed using confirmatory factor analysis, and the hypothesised relationships among the latent constructs were estimated using structural equation modelling. The variance-extracted test established discriminant validity between inertia and calculative commitment. Switching costs affected both inertia and calculative commitment differently. The measurement scales should be subjected to further assessment before drawing conclusions on their construct validity. The findings support the contention that inertia occurs from high search and learning costs associated with transaction account products, and that calculative commitment is caused by the existence of sunk costs. Managers should be cautious in employing barriers as mechanisms for customer retention, because calculatively committed customers might be behaviourally loyal only for as long as it is instrumentally rewarding to be so. However, dissatisfied customers often can become involved in inert buying patterns. This paper is an important initial step in highlighting the extent to which inertia is distinct from calculative commitment, in addition to providing a measure of inertia.</abstract><cop>Bradford</cop><pub>Emerald Group Publishing Limited</pub><doi>10.1108/02652321011085202</doi><tpages>16</tpages></addata></record> |
fulltext | fulltext |
identifier | ISSN: 0265-2323 |
ispartof | International journal of bank marketing, 2010-01, Vol.28 (7), p.569-584 |
issn | 0265-2323 1758-5937 |
language | eng |
recordid | cdi_proquest_journals_761419395 |
source | ABI/INFORM Global; Emerald:Jisc Collections:Emerald Subject Collections HE and FE 2024-2026:Emerald Premier (reading list) |
subjects | Bank marketing Behavior Brand loyalty Business services Business to business commerce Consumer behavior Cost benefit analysis Costs Customer services Financial services Hypotheses Marketing Retail banking Statistical analysis Studies |
title | Are inertia and calculative commitment distinct constructs?: An empirical study in the financial services sector |
url | http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-24T17%3A51%3A55IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_cross&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Are%20inertia%20and%20calculative%20commitment%20distinct%20constructs?:%20An%20empirical%20study%20in%20the%20financial%20services%20sector&rft.jtitle=International%20journal%20of%20bank%20marketing&rft.au=Yanamandram,%20Venkata&rft.date=2010-01-01&rft.volume=28&rft.issue=7&rft.spage=569&rft.epage=584&rft.pages=569-584&rft.issn=0265-2323&rft.eissn=1758-5937&rft_id=info:doi/10.1108/02652321011085202&rft_dat=%3Cproquest_cross%3E2177909001%3C/proquest_cross%3E%3Cgrp_id%3Ecdi_FETCH-LOGICAL-c255t-1f16d4051c864b8d6075aa89dd847958027c3066a4d8f112b2d628fa11277c303%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_pqid=761419395&rft_id=info:pmid/&rfr_iscdi=true |