Facebook: trademarks, fan Pages, and community pages

Although the Internet has certainly created enormous new opportunities for businesses over the past 20 years or so, it has also created a whole host of new challenges for trademark holders trying to protect their marks. Community pages are the newest addition to the collection of other pages at Face...

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Bibliographic Details
Published in:Intellectual property & technology law journal 2011-01, Vol.23 (1), p.10
Main Author: Strand, John L
Format: Article
Language:English
Subjects:
Consumer protection
Cybersquatting
Domain names
Internet
Keywords
Laws, regulations and rules
Online social networks
Social networks
Trademark infringement
Trademarks
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Summary:Although the Internet has certainly created enormous new opportunities for businesses over the past 20 years or so, it has also created a whole host of new challenges for trademark holders trying to protect their marks. Community pages are the newest addition to the collection of other pages at Facebook and the latest challenge that companies are facing on the Internet. Because companies have no control over the content on community pages, they have become increasingly problematic for businesses trying to control their profiles on the Web. John L. Strand of Wolf, Greenfield & Sacks, P.C., explains these Community Pages and suggests ways in which companies can protect their marks on Facebook community pages. [PUBLICATION ABSTRACT]
ISSN:1534-3618