Big Data, Analytics and the Path From Insights to Value

In every industry, in every part of the world, senior leaders wonder whether they are getting full value from the massive amounts of information they already have within their organizations. New technologies are collecting more data than ever before, yet many organizations are still looking for bett...

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Bibliographic Details
Published in:MIT Sloan management review 2011-01, Vol.52 (2), p.21
Main Authors: LaValle, Steve, Lesser, Eric, Shockley, Rebecca, Hopkins, Michael S, Kruschwitz, Nina
Format: Article
Language:English
Subjects:
Automation
Big Data
Business analytics
Business community
Competition
Competitive advantage
Cost reduction
Executives
Knowledge management
Management science
Product development
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Summary:In every industry, in every part of the world, senior leaders wonder whether they are getting full value from the massive amounts of information they already have within their organizations. New technologies are collecting more data than ever before, yet many organizations are still looking for better ways to obtain value from their data and compete in the marketplace. Their questions about how best to achieve value persist. To help organizations understand the opportunity of information and advanced analytics, MIT Sloan Management Review partnered with the IBM Institute for Business Value to conduct a survey of nearly 3,000 executives, managers and analysts working across more than 30 industries and 100 countries. Among our key findings: Top-performing organizations use analytics five times more than lower performers. Overall, our survey found a widespread belief that analytics offers value.
ISSN:1532-9194