First Look: The Second Annual Sustainability & Innovation Survey

From a business perspective (not to mention other perspectives), certain current events haven't treated sustainability kindly. Last years much-publicized shortcomings of the climate talks in Copenhagen turned into this year's less-publicized replica in Cancun - leaving questions unanswered...

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Bibliographic Details
Published in:MIT Sloan management review 2011-12, Vol.52 (2), p.77
Main Authors: Haanaes, Knut, Arthur, David, Balagopal, Balu, Kong, Ming Teck, Velken, Ingrid, Hopkins, Michael S
Format: Article
Language:English
Subjects:
Business community
Business conditions
Competition
Executives
Innovations
Polls & surveys
Strategic planning
Sustainability
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Summary:From a business perspective (not to mention other perspectives), certain current events haven't treated sustainability kindly. Last years much-publicized shortcomings of the climate talks in Copenhagen turned into this year's less-publicized replica in Cancun - leaving questions unanswered about the future regulatory and carbon-price landscape. And the global economy's recovery has been more halting than hoped, at least in the West. All of which makes the findings of our second annual Sustainability & Innovation Global Executive Study more surprising than expected. Two discoveries immediately stand out: 1. Despite the lingering weight of the downturn, businesses claim to have increased the management attention and investment they're committing to sustainability. 2. More significant is the finding that when it comes to sustainability we are now entering a world with two speeds.
ISSN:1532-9194