TÜRK ÖZEL ILGI GEZGINLERI SANSASYON ARAMA ÖZELLIGI SERGILEMEKTE MIDIR?/ARE TURKISH SPECIAL INTEREST TRAVELERS SENSATION SEEKERS?

In the last two decades, Turkish tourism industry has edged into the international tourism market through mass tourism activities. Changing customers' needs and expectations, however, draw attention to the special interest services besides resort tourism. Besides the importance of special inter...

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Published in:Ege akademik bakıs 2009-10, Vol.9 (4), p.1313
Main Author: Tanrisevdi, Abdullah
Format: Article
Language:Turkish
Subjects:
Customer relations
Customer services
Hospitality industry
Market segmentation
Tourism
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description In the last two decades, Turkish tourism industry has edged into the international tourism market through mass tourism activities. Changing customers' needs and expectations, however, draw attention to the special interest services besides resort tourism. Besides the importance of special interest tourism is expected to grow although data related to market share within international tourism market is still controversial. Therefore, more comprehensive information about the special interest travelers will provide a significant contrubituion to creation of specific segmentation, supply planning and appropriate marketing mix. In this vein, the purpose of the research was to determine what level of sensation seeking trait of Turkish special interest travelers had, and to make suggestions to special interest travel providers and researchers. Brief Sensation Seeking Scale (BSSS) which was developed by Hoyle et al. (2002) was used as research instrument. By using purposive sampling method, 309 Turkish special interest travelers were involved in the sample. Results indicated that a large majority of respondents (83.2%) was found as sensation seekers, and about 60% of those were up-to middle level. Age (p
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subjects Customer relations
Customer services
Hospitality industry
Market segmentation
Tourism
title TÜRK ÖZEL ILGI GEZGINLERI SANSASYON ARAMA ÖZELLIGI SERGILEMEKTE MIDIR?/ARE TURKISH SPECIAL INTEREST TRAVELERS SENSATION SEEKERS?
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