Navigating Through Translational Research: A Social Marketing Compass

When prominent health issues are chronic, rooted in complex behaviors, and influenced by cognitive, behavioral, social, cultural, economical, and environmental variables, layered and coordinated interventions are needed. Finding solutions that are valid, reliable, and transferable represents a daunt...

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Bibliographic Details
Published in:Health marketing quarterly 2011-01, Vol.28 (1), p.1-15
Main Author: Wharf Higgins, Joan
Format: Article
Language:English
Subjects:
evaluation
Health administration
Health care
Health education
Knowledge
knowledge exchange
knowledge translation
Motor Activity
physical activity
Scholarly publishing
Social Marketing
Studies
Translational Medical Research
Citations: Items that cite this one
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Summary:When prominent health issues are chronic, rooted in complex behaviors, and influenced by cognitive, behavioral, social, cultural, economical, and environmental variables, layered and coordinated interventions are needed. Finding solutions that are valid, reliable, and transferable represents a daunting task for researchers. We know that converting science into action is critical for advancing health, but we have failed to appropriately disseminate evidenced-informed research to practitioners. The purpose of this article is to suggest that a social marketing framework can be the compass down this road less traveled in academic research. An experience developing an evaluation toolkit is described as an example of applying social marketing strategies to knowledge translation.
ISSN:0735-9683
1545-0864
DOI:10.1080/07359683.2010.495302