The development of new higher education courses

The main objective of this study was to present a proposal for a model explaining the construction of a new higher education course to be offered to the market. Having quite a limited theoretical basis and with few investigations dealing with innovation in educational services, a case study was made...

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Bibliographic Details
Published in:Service business 2010-12, Vol.4 (3), p.271-288
Main Authors: Mainardes, Emerson Wagner, Silva, Maria José, Souza Domingues, Maria José Carvalho de
Format: Article
Language:English
Subjects:
Betriebswirtschaftslehre
Brasilien
Business and Management
Case studies
College administration
Competition
Curricula
Developing countries
Educational services
Fallstudie
Higher education
Human Resource Management
Innovations
LDCs
Management
Original Paper
Produktinnovation
Studies
Studium
Technological change
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Summary:The main objective of this study was to present a proposal for a model explaining the construction of a new higher education course to be offered to the market. Having quite a limited theoretical basis and with few investigations dealing with innovation in educational services, a case study was made to help in construction of the model. The case study, supported by studies found and adaptation of innovation in services to the educational sector, made construction of the model possible, and this is divided in three stages: antecedents, development, and implementation of the new higher education course. The proposed model can be useful for managers of higher education institutes when they decide to put new courses on the market. As for the academic field, the study presented attempts to clarify the phenomenon, as well as showing the need for further research into the subject.
ISSN:1862-8516
1862-8508
DOI:10.1007/s11628-010-0095-1