Les stratégies de propriété intellectuelle et leur ingénierie juridique : Une nouvelle approche managériale du droit fondée sur le recours à la ruse

With regard to resource and skill theories, this work explores a new way of thinking about the interweaving of strategic management and business law as it relates to intellectual property (IP) (patents and trademark law in particular). We use the concept of legal astuteness or strategic tricks as me...

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Bibliographic Details
Published in:La revue des sciences de gestion 2010-09, Vol.45 (245/246), p.21
Main Author: Aliouat, Boualem
Format: Article
Language:fre
Subjects:
Competitive advantage
Innovations
Intellectual property
Legal studies
Management decisions
Management science
Strategic management
Technological change
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Summary:With regard to resource and skill theories, this work explores a new way of thinking about the interweaving of strategic management and business law as it relates to intellectual property (IP) (patents and trademark law in particular). We use the concept of legal astuteness or strategic tricks as means to explore the link between the managerial decisions of a firm and its legal environment for intellectual property. Tips or tricks? This work considers the law of intellectual property as part of the strategic project which can be optimized by legal astuteness or tricks and shows how IP can be both a strategic resource and a tool for capturing value. We try to illustrate how legal tips contribute to strategic tricks in the case of technological innovation. This work, in conclusion, evokes many cases where the legal engineering no longer apprehends the law as a structured framework for corporate behavior, but as a source of strategic opportunities to promote the capture of rents dissociated from innovation practices themselves. [PUB ABSTRACT]
ISSN:1160-7742
1760-6136