LA INFLUENCIA DE LA DIVERSIFICACIÓN Y EXPERIENCIA INTERNACIONAL EN LA ESTRATEGIA MEDIOAMBIENTAL PROACTIVA DE LAS EMPRESAS/THE INFLUENCE OF INTERNATIONAL DIVERSIFICATION AND INTERNATIONAL EXPERIENCE ON THE FIRMS' PROACTIVE ENVIRONMENTAL STRATEGY

We analyze the influence of the firms' internationalization process of firms on the adoption of a proactive environmental strategy. Using direct interviews with the CEOs of 103 export Spanish firms from the food industry, we show that a high degree of international diversification encourages th...

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Bibliographic Details
Published in:European research on management and business economics 2011-01, Vol.17 (1), p.75
Main Authors: Caracuel, Javier Aguilera, Torres, Ma Ángeles Escudero, Torres, Nuria Esther Hurtado, Salazar, Ma Dolores Vidal
Format: Article
Language:Spanish
Subjects:
Competitive advantage
Diversification
Environmental policy
Exports
Food processing industry
Globalization
ISO standards
Studies
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Summary:We analyze the influence of the firms' internationalization process of firms on the adoption of a proactive environmental strategy. Using direct interviews with the CEOs of 103 export Spanish firms from the food industry, we show that a high degree of international diversification encourages these firms to take advantage of different environmental competitive advantages from the different regions where they operate. In addition, firms' international experience contributes to acquiring valuable environmental capabilities. Thus, our results support that internationalization leads firms to develop an advanced posture to environmental issues and adopt a proactive environmental strategy. Our paper discusses implications for managers and policy-makers. [PUBLICATION ABSTRACT]
ISSN:2444-8834
2444-8842