Reflections on the American Marketing Association Doctoral Consortium

Purpose - The purpose of this paper is to describe the founding and impact of the American Marketing Association (AMA) Doctoral Consortium and to give credit to those responsible for developing this very successful academic program.Design methodology approach - The paper comprises personal reflectio...

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Bibliographic Details
Published in:Journal of historical research in marketing 2011-01, Vol.3 (2), p.251-260
Main Authors: Lazer, William, Bennett, Peter D
Format: Article
Language:English
Subjects:
Academic marketing
Associations
Betriebswirtschaft
Business education
Business schools
Colleges & universities
Consortia
Departments
Graduate students
Lehrplan
Market strategy
Marketing
Statistical analysis
Studies
Studium
Theorie
Theory
USA
Vereinigung
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Summary:Purpose - The purpose of this paper is to describe the founding and impact of the American Marketing Association (AMA) Doctoral Consortium and to give credit to those responsible for developing this very successful academic program.Design methodology approach - The paper comprises personal reflections and historical narrative.Findings - The founding of the AMA Doctoral Consortium was led by Thomas Stoudt and was later ensured continuity through the support of Jagdish Sheth. The Consortium went through two markedly different eras. Similarities and differences between the early consortia from 1966 through the mid-1970s and those since the mid-1970s are presented to give a sense of how the Consortium has changed over its 45-year history.Originality value - This brief note is the first attempt to document the founding and history of what has become an important institution in the marketing academy.
ISSN:1755-750X
1755-7518
DOI:10.1108/17557501111132181