Comunicación estratégica para campañas de publicidad social/Strategic communication for social advertising campaings

Social advertising has been gaining a strong importance due to the transformation processes required by the society and has the same needs as business and organizations communicate strategies for stronger links with their target audiences. This article proposes strategic parameters for conducting so...

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Bibliographic Details
Published in:Pensar la publicidad 2010-07, Vol.4 (2), p.169
Main Author: Toro, Jaime Alberto Orozco
Format: Article
Language:Spanish
Subjects:
Advertising
Advertising campaigns
Communication
Social marketing
Strategic planning
Studies
Online Access:Get full text
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Summary:Social advertising has been gaining a strong importance due to the transformation processes required by the society and has the same needs as business and organizations communicate strategies for stronger links with their target audiences. This article proposes strategic parameters for conducting social marketing campaigns to enable better communications performance of organizations and, most importantly, a real impact on the community. [PUBLICATION ABSTRACT]
ISSN:1887-8598
1989-5143