“Mad Money” madness: Jim Cramer's image restoration effort

► Applied image restoration theory to John Stewart's attack on Jim Cramer ► Examined case history and tactics employed ► Find contradictory strategies lead to failure ► Explore dynamic, snowball nature of image restoration communication ► Illustrate importance of preparing counter-responses to...

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Bibliographic Details
Published in:Public relations review 2011-06, Vol.37 (2), p.184-186
Main Author: Browning, Nicholas
Format: Article
Language:English
Subjects:
Benoit
Cramer, James J
Image restoration theory
Jim Cramer
Jon Stewart
Public relations
Reputation management
Stewart, Jon
Studies
Talk show hosts
The Daily Show
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Summary:► Applied image restoration theory to John Stewart's attack on Jim Cramer ► Examined case history and tactics employed ► Find contradictory strategies lead to failure ► Explore dynamic, snowball nature of image restoration communication ► Illustrate importance of preparing counter-responses to anticipated attacks. The following is an evaluation of “Mad Money” host Jim Cramer's image restoration attempts during his March 2009 week-long media battle with Jon Stewart, host of “The Daily Show.” Using Benoit's (1995) image restoration theory as a conceptual framework, it is apparent that Cramer failed in restoring his reputation because he frequently coupled incongruent strategies and was unable to grasp the dynamic nature of communicative image restoration.
ISSN:0363-8111
1873-4537
DOI:10.1016/j.pubrev.2011.01.009