Emphasizing Jobs and Trees: Increasing the Impact of Proenvironmental Messages on Migrants

We examined whether financially relevant proenvironmental messages increase immigrants' motivation to perform proenvironmental behaviors. We first assessed migrants' tendencies to value a comfortable lifestyle (Study 1) and financial success (Study 2). We then examined whether migrants per...

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Bibliographic Details
Published in:Basic and applied social psychology 2011-07, Vol.33 (3), p.255-265
Main Authors: Bashir, Nadia Y., Lockwood, Penelope, Dolderman, Dan, Sarkissian, Tina, Quick, Laura K.
Format: Article
Language:English
Subjects:
Behavior. Attitude
Behavioral psychology
Biological and medical sciences
Campaigns
Fundamental and applied biological sciences. Psychology
Goals
Immigrants
Lifestyle
Lifestyles
Migrants
Motivation
Noncitizens
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Social psychology
Trees
Values
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Summary:We examined whether financially relevant proenvironmental messages increase immigrants' motivation to perform proenvironmental behaviors. We first assessed migrants' tendencies to value a comfortable lifestyle (Study 1) and financial success (Study 2). We then examined whether migrants perceive a proenvironmental message tailored to fit these financial concerns to be personally relevant (Study 2) and report greater motivation to behave proenvironmentally after reading the message (Study 3). Compared with nonmigrants, migrants prioritized lifestyle and financial success goals, perceived the tailored message to be more personally meaningful, and indicated increased proenvironmental motivation after reading the message. We discuss implications for improving proenvironmental campaigns.
ISSN:0197-3533
1532-4834
DOI:10.1080/01973533.2011.589319