Culture Matters Impact On The Effectiveness Of TV Advertising

Culture matters for TV advertising significant cultural contents. This study is regarding the examining of the nature of relationship between the culture and the effectiveness of TV advertising. Culture influences the effectiveness of TV advertising in some way or the other, both in positive or nega...

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Bibliographic Details
Published in:Journal of commerce 2006-06, Vol.1 (1), p.69-84
Main Author: Rehman, Muqqadas
Format: Article
Language:English
Subjects:
Advertising
Attitudes
Communication
Consumers
Cultural values
Culture
Impact analysis
Language
Organizational effectiveness
Products
Social identity
Social influence
Society
Studies
Television
Television advertising
Values
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Summary:Culture matters for TV advertising significant cultural contents. This study is regarding the examining of the nature of relationship between the culture and the effectiveness of TV advertising. Culture influences the effectiveness of TV advertising in some way or the other, both in positive or negative manner or having no effect at all. This impact of culture on the effectiveness of TV advertising may vary according to the nature of the product and the category under which the product lies (for example: necessities or luxuries etc).
ISSN:2218-8118
2220-6043