Loading…

Disney’s successful adaptation in Hong Kong: A glocalization perspective

This paper applies the principles of glocalization theory to Disney’s successful adaptation in Hong Kong. Glocalization refers to the interface of the global and the local. After Hong Kong Disneyland’s lack of success within a year of its opening in 2005, Disney executives attempted to cater to the...

Full description

Saved in:

Bibliographic Details
Published in:	Asia Pacific journal of management 2011-12, Vol.28 (4), p.667-681
Main Author:	Matusitz, Jonathan
Format:	Article
Language:	English
Subjects:	Adaptation Amusement parks Business Business and Management Business growth China Culture Disney Employees Expansion Foreign operations of US corporations Globalization Glocalization Homogenization Imperialism Management Multinational corporations Organization theory Strategic management Studies Success Transnationalism
Citations:	Items that this one cites Items that cite this one
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!

cited_by	cdi_FETCH-LOGICAL-c413t-e4a4d55579e884cf1d80587583b523bf7a180e0511d90fa88877276adc3d24353
cites	cdi_FETCH-LOGICAL-c413t-e4a4d55579e884cf1d80587583b523bf7a180e0511d90fa88877276adc3d24353
container_end_page	681
container_issue	4
container_start_page	667
container_title	Asia Pacific journal of management
container_volume	28
creator	Matusitz, Jonathan
description	This paper applies the principles of glocalization theory to Disney’s successful adaptation in Hong Kong. Glocalization refers to the interface of the global and the local. After Hong Kong Disneyland’s lack of success within a year of its opening in 2005, Disney executives attempted to cater to the local Chinese context. From a glocalization perspective, four major changes were made: (1) reduction of prices; (2) adaptation to local visitors’ customs; (3) change of décors and settings; and (4) adaptation of labor practices. Ever since, Hong Kong Disneyland has proved successful: park attendance and revenues from growth have increased.
doi_str_mv	10.1007/s10490-009-9179-7
format	article
fullrecord	<record><control><sourceid>proquest_cross</sourceid><recordid>TN_cdi_proquest_journals_899132211</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>2489711571</sourcerecordid><originalsourceid>FETCH-LOGICAL-c413t-e4a4d55579e884cf1d80587583b523bf7a180e0511d90fa88877276adc3d24353</originalsourceid><addsrcrecordid>eNp1UMtOwzAQtBBIlMIHcIu4G7x2HNvcqvIoBYkLnC03cYpLmgQ7qVRO_Aa_x5fgKghOHGbW0u6MdwehUyDnQIi4CEBSRTAhCisQCos9NAIuKFaKy300IhQETnkGh-gohBWJmiwjIzS_cqG226-Pz5CEPs9tCGVfJaYwbWc619SJq5NZUy-T-0iXySRZVk1uKvc-dFvrQ2vzzm3sMTooTRXsyU8do-eb66fpDD883t5NJw84T4F12KYmLTjnQlkp07yEQhIuBZdswSlblMKAJJZwgEKR0kgphaAiM0XOCpoyzsbobPBtffPW29DpVdP7On6ppVLAKAWIQzAM5b4JwdtSt96tjd9qIHqXmB4S0zExvUtMi6iZDxpv40m_glfTmuAi6Y1mhspI292DAMTiItKINiLLhM4k6JduHc3oYBaiT720_m_L_zf4Bp_8h0I</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>899132211</pqid></control><display><type>article</type><title>Disney’s successful adaptation in Hong Kong: A glocalization perspective</title><source>EBSCOhost Business Source Ultimate</source><source>ABI/INFORM Global</source><source>Springer Nature</source><creator>Matusitz, Jonathan</creator><creatorcontrib>Matusitz, Jonathan</creatorcontrib><description>This paper applies the principles of glocalization theory to Disney’s successful adaptation in Hong Kong. Glocalization refers to the interface of the global and the local. After Hong Kong Disneyland’s lack of success within a year of its opening in 2005, Disney executives attempted to cater to the local Chinese context. From a glocalization perspective, four major changes were made: (1) reduction of prices; (2) adaptation to local visitors’ customs; (3) change of décors and settings; and (4) adaptation of labor practices. Ever since, Hong Kong Disneyland has proved successful: park attendance and revenues from growth have increased.</description><identifier>ISSN: 0217-4561</identifier><identifier>EISSN: 1572-9958</identifier><identifier>DOI: 10.1007/s10490-009-9179-7</identifier><language>eng</language><publisher>Boston: Springer US</publisher><subject>Adaptation ; Amusement parks ; Business ; Business and Management ; Business growth ; China ; Culture ; Disney ; Employees ; Expansion ; Foreign operations of US corporations ; Globalization ; Glocalization ; Homogenization ; Imperialism ; Management ; Multinational corporations ; Organization theory ; Strategic management ; Studies ; Success ; Transnationalism</subject><ispartof>Asia Pacific journal of management, 2011-12, Vol.28 (4), p.667-681</ispartof><rights>Springer Science+Business Media, LLC 2009</rights><rights>Springer Science+Business Media, LLC 2011</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c413t-e4a4d55579e884cf1d80587583b523bf7a180e0511d90fa88877276adc3d24353</citedby><cites>FETCH-LOGICAL-c413t-e4a4d55579e884cf1d80587583b523bf7a180e0511d90fa88877276adc3d24353</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://www.proquest.com/docview/899132211?pq-origsite=primo$$EHTML$$P50$$Gproquest$$H</linktohtml><link.rule.ids>314,777,781,11669,27905,27906,36041,44344</link.rule.ids><backlink>$$Uhttp://econpapers.repec.org/article/kapasiapa/v_3a28_3ay_3a2011_3ai_3a4_3ap_3a667-681.htm$$DView record in RePEc$$Hfree_for_read</backlink></links><search><creatorcontrib>Matusitz, Jonathan</creatorcontrib><title>Disney’s successful adaptation in Hong Kong: A glocalization perspective</title><title>Asia Pacific journal of management</title><addtitle>Asia Pac J Manag</addtitle><description>This paper applies the principles of glocalization theory to Disney’s successful adaptation in Hong Kong. Glocalization refers to the interface of the global and the local. After Hong Kong Disneyland’s lack of success within a year of its opening in 2005, Disney executives attempted to cater to the local Chinese context. From a glocalization perspective, four major changes were made: (1) reduction of prices; (2) adaptation to local visitors’ customs; (3) change of décors and settings; and (4) adaptation of labor practices. Ever since, Hong Kong Disneyland has proved successful: park attendance and revenues from growth have increased.</description><subject>Adaptation</subject><subject>Amusement parks</subject><subject>Business</subject><subject>Business and Management</subject><subject>Business growth</subject><subject>China</subject><subject>Culture</subject><subject>Disney</subject><subject>Employees</subject><subject>Expansion</subject><subject>Foreign operations of US corporations</subject><subject>Globalization</subject><subject>Glocalization</subject><subject>Homogenization</subject><subject>Imperialism</subject><subject>Management</subject><subject>Multinational corporations</subject><subject>Organization theory</subject><subject>Strategic management</subject><subject>Studies</subject><subject>Success</subject><subject>Transnationalism</subject><issn>0217-4561</issn><issn>1572-9958</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2011</creationdate><recordtype>article</recordtype><sourceid>M0C</sourceid><recordid>eNp1UMtOwzAQtBBIlMIHcIu4G7x2HNvcqvIoBYkLnC03cYpLmgQ7qVRO_Aa_x5fgKghOHGbW0u6MdwehUyDnQIi4CEBSRTAhCisQCos9NAIuKFaKy300IhQETnkGh-gohBWJmiwjIzS_cqG226-Pz5CEPs9tCGVfJaYwbWc619SJq5NZUy-T-0iXySRZVk1uKvc-dFvrQ2vzzm3sMTooTRXsyU8do-eb66fpDD883t5NJw84T4F12KYmLTjnQlkp07yEQhIuBZdswSlblMKAJJZwgEKR0kgphaAiM0XOCpoyzsbobPBtffPW29DpVdP7On6ppVLAKAWIQzAM5b4JwdtSt96tjd9qIHqXmB4S0zExvUtMi6iZDxpv40m_glfTmuAi6Y1mhspI292DAMTiItKINiLLhM4k6JduHc3oYBaiT720_m_L_zf4Bp_8h0I</recordid><startdate>20111201</startdate><enddate>20111201</enddate><creator>Matusitz, Jonathan</creator><general>Springer US</general><general>Springer</general><general>Springer Nature B.V</general><scope>DKI</scope><scope>X2L</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>0U~</scope><scope>1-H</scope><scope>3V.</scope><scope>7RO</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>87Z</scope><scope>8AI</scope><scope>8AO</scope><scope>8FK</scope><scope>8FL</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AXJJW</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FREBS</scope><scope>FRNLG</scope><scope>F~G</scope><scope>K60</scope><scope>K6~</scope><scope>K8~</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>Q9U</scope></search><sort><creationdate>20111201</creationdate><title>Disney’s successful adaptation in Hong Kong: A glocalization perspective</title><author>Matusitz, Jonathan</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c413t-e4a4d55579e884cf1d80587583b523bf7a180e0511d90fa88877276adc3d24353</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2011</creationdate><topic>Adaptation</topic><topic>Amusement parks</topic><topic>Business</topic><topic>Business and Management</topic><topic>Business growth</topic><topic>China</topic><topic>Culture</topic><topic>Disney</topic><topic>Employees</topic><topic>Expansion</topic><topic>Foreign operations of US corporations</topic><topic>Globalization</topic><topic>Glocalization</topic><topic>Homogenization</topic><topic>Imperialism</topic><topic>Management</topic><topic>Multinational corporations</topic><topic>Organization theory</topic><topic>Strategic management</topic><topic>Studies</topic><topic>Success</topic><topic>Transnationalism</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Matusitz, Jonathan</creatorcontrib><collection>RePEc IDEAS</collection><collection>RePEc</collection><collection>CrossRef</collection><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ProQuest Central (Corporate)</collection><collection>Asian Business Database</collection><collection>ABI/INFORM Collection (ProQuest)</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>Asian Business Database (Alumni Edition)</collection><collection>ProQuest Pharma Collection</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni)</collection><collection>ProQuest Central</collection><collection>Asian & European Business Collection</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Asian & European Business Collection (Alumni)</collection><collection>Business Premium Collection (Alumni)</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>DELNET Management Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central Basic</collection><jtitle>Asia Pacific journal of management</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Matusitz, Jonathan</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Disney’s successful adaptation in Hong Kong: A glocalization perspective</atitle><jtitle>Asia Pacific journal of management</jtitle><stitle>Asia Pac J Manag</stitle><date>2011-12-01</date><risdate>2011</risdate><volume>28</volume><issue>4</issue><spage>667</spage><epage>681</epage><pages>667-681</pages><issn>0217-4561</issn><eissn>1572-9958</eissn><abstract>This paper applies the principles of glocalization theory to Disney’s successful adaptation in Hong Kong. Glocalization refers to the interface of the global and the local. After Hong Kong Disneyland’s lack of success within a year of its opening in 2005, Disney executives attempted to cater to the local Chinese context. From a glocalization perspective, four major changes were made: (1) reduction of prices; (2) adaptation to local visitors’ customs; (3) change of décors and settings; and (4) adaptation of labor practices. Ever since, Hong Kong Disneyland has proved successful: park attendance and revenues from growth have increased.</abstract><cop>Boston</cop><pub>Springer US</pub><doi>10.1007/s10490-009-9179-7</doi><tpages>15</tpages></addata></record>
fulltext	fulltext
identifier	ISSN: 0217-4561
ispartof	Asia Pacific journal of management, 2011-12, Vol.28 (4), p.667-681
issn	0217-4561 1572-9958
language	eng
recordid	cdi_proquest_journals_899132211
source	EBSCOhost Business Source Ultimate; ABI/INFORM Global; Springer Nature
subjects	Adaptation Amusement parks Business Business and Management Business growth China Culture Disney Employees Expansion Foreign operations of US corporations Globalization Glocalization Homogenization Imperialism Management Multinational corporations Organization theory Strategic management Studies Success Transnationalism
title	Disney’s successful adaptation in Hong Kong: A glocalization perspective
url	http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-19T16%3A25%3A58IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_cross&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Disney%E2%80%99s%20successful%20adaptation%20in%20Hong%20Kong:%20A%20glocalization%20perspective&rft.jtitle=Asia%20Pacific%20journal%20of%20management&rft.au=Matusitz,%20Jonathan&rft.date=2011-12-01&rft.volume=28&rft.issue=4&rft.spage=667&rft.epage=681&rft.pages=667-681&rft.issn=0217-4561&rft.eissn=1572-9958&rft_id=info:doi/10.1007/s10490-009-9179-7&rft_dat=%3Cproquest_cross%3E2489711571%3C/proquest_cross%3E%3Cgrp_id%3Ecdi_FETCH-LOGICAL-c413t-e4a4d55579e884cf1d80587583b523bf7a180e0511d90fa88877276adc3d24353%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_pqid=899132211&rft_id=info:pmid/&rfr_iscdi=true