Investigating Consumer Comprehension of Drug Information Fact Sheets

This paper examines comprehension of pharmaceutical drug information sheets based upon reading level. Prescription drug information fact sheets were collected, based upon a high or lower grade-level readability. Subjects were asked to identify what the condition the drug was prescribed to treat, pos...

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Bibliographic Details
Published in:Journal of marketing development and competitiveness 2011-10, Vol.5 (5), p.92
Main Authors: Osborne, Peggy, Kunz, Michelle B
Format: Article
Language:English
Subjects:
Adult literacy
Adults
Age groups
Alternative medicine
Consumers
Health education
Health literacy
Information sources
Internet access
Medical research
Online information services
Pharmaceutical industry
Prescription drugs
Readability
Reading comprehension
Secondary schools
Skills
Studies
Technology adoption
Websites
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Summary:This paper examines comprehension of pharmaceutical drug information sheets based upon reading level. Prescription drug information fact sheets were collected, based upon a high or lower grade-level readability. Subjects were asked to identify what the condition the drug was prescribed to treat, possible side effects and warnings or concerns regarding use of the drug. Results do not indicate that reading grade level at which the fact sheet was written influenced subject comprehension. Recommendations for future research are presented based upon these results. [PUBLICATION ABSTRACT]
ISSN:2155-2843
2155-2843