Customers Attitude Towards E-Shopping in Pakistan: A Case Study of Sukkur

This paper analyses and examines consumer attitudes towards Internet based e-shopping in Pakistan and with special reference to Sukkur. It aims to provide a theoretically and empirically grounded initial reference position, against which later research can explore and interpret the effects of change...

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Bibliographic Details
Published in:Journal of Business Strategies (Karachi) 2011-12, Vol.5 (2), p.1
Main Authors: Rizvi, Muneer Ali Shah, Shaikh, Faiz M
Format: Article
Language:English
Subjects:
Consumer attitudes
Consumer behavior
Consumers
Customers
Electronic commerce
Information services
Information services industry
Internet access
Judgment sampling
Mail-order industry
Retail industry
Retail stores
Shopping
Studies
Websites
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Summary:This paper analyses and examines consumer attitudes towards Internet based e-shopping in Pakistan and with special reference to Sukkur. It aims to provide a theoretically and empirically grounded initial reference position, against which later research can explore and interpret the effects of changes in variables representing consumer preferences and shifts in these preferences on the success or failure of B2C and B2B e-commerce over Internet in Pakistan, in Sukkur specially. These patterns have been measured and collected by numerous independent marketing, business and even academic studies to understand how consumers connect with new technology. With the advent of the Internet and its related technologies as a new vehicle for commerce, new models have developed. This paper lays the groundwork with brief introduction of recent trends in e-commerce/M-commerce on people in Sukkur. It will also delve into favorable as well as negative website characteristics and sum up the favorable elements into a description of an e-commerce website in Sukkur market. As the development of Internet technology, e-commerce has become more and more important to modern enterprises in recent years. Therefore, e-commerce models have been paid more attentions but the area like Sukkur and even in Pakistan still facing so many problems regarding the consumer behavior especially in remote area like Sukkur (Pakistan). [PUBLICATION ABSTRACT]
ISSN:1993-5765
1993-5765