Working with Policy: Restructuring Healthy Eating Practices and the Circuit of Policy Communication

This case study examines how multiple stakeholders participated in the construction and enactment of policy texts that restructure healthy eating practices. Policies serve important communicative roles in the organizing of everyday experiences. By framing policy as a discursive practice, this analys...

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Bibliographic Details
Published in:Journal of Applied Communication Research 2012-02, Vol.40 (1), p.44-64
Main Author: LeGreco, Marianne
Format: Article
Language:English
Subjects:
Communication
Communication research
Diet
Discourse analysis
Discursive Practice
Educational policy
Food
Health policy
Meals
Participation
Policy
Reflexivity
School lunches
School meals
Social policy
Strategic Ambiguity
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Summary:This case study examines how multiple stakeholders participated in the construction and enactment of policy texts that restructure healthy eating practices. Policies serve important communicative roles in the organizing of everyday experiences. By framing policy as a discursive practice, this analysis illustrates the complex ways that communication figures prominently in participatory policymaking processes. The case study focuses explicitly on food policy, as well as the ways in which stakeholders engaged in practices such as managing paradox and wordplay to restructure school meal programs. To best capture the discursive practices surrounding policy, this essay also introduces the Circuit of Policy Communication as a framework for analyzing and enacting policy work.
ISSN:0090-9882
1479-5752
DOI:10.1080/00909882.2011.636372