What Sells CEOs on Social Networking

In an interview, MIT Sloans Andrew McAfee, answers various questions, including: 1. In 2006, you coined the term Enterprise 2.0. How did you come up with it? 2. When youre talking to CEOs who havent gotten religion on this yet, what are the triggers you use that pique their interest? 3. So you go af...

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Bibliographic Details
Published in:MIT Sloan management review 2012-04, Vol.53 (3), p.1
Main Author: Kiron, David
Format: Article
Language:English
Subjects:
Chief executive officers
Collaboration
Enterprisewide computing
Executives
Information sharing
Knowledge management
Managerial skills
McAfee, Andrew
Social networks
Text messaging
Web 2.0
World Wide Web
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Summary:In an interview, MIT Sloans Andrew McAfee, answers various questions, including: 1. In 2006, you coined the term Enterprise 2.0. How did you come up with it? 2. When youre talking to CEOs who havent gotten religion on this yet, what are the triggers you use that pique their interest? 3. So you go after the sense CEOs already have that their companies are not fully capturing the knowledge of all their employees. Whats another trigger?
ISSN:1532-9194