Consumer Analysis in Ethnic Live Seafood Markets in the Northeast Region of the United States

During September through November of 2006, in-store intercept surveys of consumers who buy live seafood in retail markets in New Jersey, New York, and Pennsylvania revealed that the average live seafood consumer makes 6.2 visits per month, spends $14.80 per visit on live seafood, travels 7.8 miles m...

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Bibliographic Details
Published in:Journal of food products marketing 2010-04, Vol.16 (2), p.147-165
Main Authors: Myers, Joseph J., Govindasamy, Ramu, Ewart, John W., Liu, Bin, You, Yumin, Puduri, Venkata S., O'Dierno, Linda J.
Format: Article
Language:English
Subjects:
Asian
Chinese
Consumer research
demographic
ethnic market
intercept survey
live seafood
retail survey
shellfish
tilapia
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Summary:During September through November of 2006, in-store intercept surveys of consumers who buy live seafood in retail markets in New Jersey, New York, and Pennsylvania revealed that the average live seafood consumer makes 6.2 visits per month, spends $14.80 per visit on live seafood, travels 7.8 miles mainly by car, and is purchasing for 3.7 people in his or her household. Consumers value physical appearance of the product over price, generally have no preference for either "Product of the USA" or imported, and generally have no preference for either wild-caught or farm-raised. Many had no preference whether their fish was alive or dead before leaving the store, but if the fish is to be slaughtered in-store, preferred to have their fish gutted or filleted. Consumers generally prefer to purchase live seafood during the winter months and on either a Friday or Saturday.
ISSN:1045-4446
1540-4102
DOI:10.1080/10454440903415477