Most Likely to Succeed: Leadership in the Fund Industry

The authors' review of mutual fund industry rankings over the past two decades suggests critical factors for success in the business. Surprisingly, the critical factors are not fund performance or marketing. Instead, the firms that are most likely to succeed are dedicated to the asset managemen...

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Bibliographic Details
Published in:Financial analysts journal 2011-11, Vol.67 (6), p.21-28
Main Authors: Pozen, Robert, Hamacher, Theresa
Format: Article
Language:English
Subjects:
Asset management
Bank acquisitions & mergers
Banking industry
Business management
Business partnership
Business structures
Capital management
Corporate sponsorship
Divestiture
Financial assets
Financial investments
Financial services industries
Fund management
House brands
Institutional investments
Investment advisors
Investment analysis
Investment effectiveness
Investment management companies
Investment strategies
Investment trusts
Leadership
Market shares
Marketing
Mutual funds
Organizational effectiveness
PERSPECTIVES
Portfolio diversification
Portfolio management
Proprietary
Retail banking
Securities markets
Success
Success factors
Supermarkets
U.S.A
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Summary:The authors' review of mutual fund industry rankings over the past two decades suggests critical factors for success in the business. Surprisingly, the critical factors are not fund performance or marketing. Instead, the firms that are most likely to succeed are dedicated to the asset management business and are structured as partnership-like organizations controlled by their investment professionals.
ISSN:0015-198X
1938-3312
DOI:10.2469/faj.v67.n6.1