Impact of cigarette package health warnings with pictures in Mexico: results from a survey of smokers in Guadalajara

Evaluate the impact of the first pictorial health warning labels (HWLs) on cigarette packs in Mexico. Cross-sectional survey of a representative sample of 1 765 adult smokers from Guadalajara, Mexico, 2010. Logistic regression models were estimated to determine the association between recall of havi...

Full description

Saved in:
Bibliographic Details
Published in:Salud pública de México 2012-06, Vol.54 (3), p.254-263
Main Authors: Thrasher, James F, Pérez-Hernández, Rosaura, Arillo-Santillán, Edna, Barrientos-Gutiérrez, Inti
Format: Article
Language:Spanish
Subjects:
Adolescent
Adult
Advertising as Topic - economics
Advertising as Topic - legislation & jurisprudence
Cost-Benefit Analysis
Cross-Sectional Studies
Data Collection
Educational Status
Female
Health Promotion - economics
Health Promotion - legislation & jurisprudence
Humans
Male
Mexico - epidemiology
Middle Aged
Product Labeling - economics
Product Labeling - legislation & jurisprudence
Product Labeling - statistics & numerical data
Smoking - epidemiology
Smoking - psychology
Smoking Cessation - psychology
Tobacco Industry - economics
Tobacco Industry - legislation & jurisprudence
Urban Population
Young Adult
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Evaluate the impact of the first pictorial health warning labels (HWLs) on cigarette packs in Mexico. Cross-sectional survey of a representative sample of 1 765 adult smokers from Guadalajara, Mexico, 2010. Logistic regression models were estimated to determine the association between recall of having purchased a pack with a pictorial HWL and psychosocial variables indicating their impact. 58% reported having purchased a pack with one of the pictorial HWLs, and these were considered the exposed population. Exposed smokers reported a greater frequency of thinking about smoking-related risks (34 vs. 25% p=0.003), and thinking about quitting smoking (23 vs. 14% p=0.001). Exposure to pictorial HWLs was also associated with a greater acceptability of HWLs as a means of communicating with smokers (93 vs. 87% p
ISSN:1606-7916