Evaluating Research Methods on Travel Blogs

The increase of online diaries, or blogs, has not only affected communication channels, but also the way tourism destinations are being promoted and consumed. To date, few studies have focused on the content of travel blogs as a rich source of destination marketing information. A review of the curre...

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Bibliographic Details
Published in:Journal of travel research 2012-05, Vol.51 (3), p.267-277
Main Authors: Banyai, Maria, Glover, Troy D.
Format: Article
Language:English
Subjects:
Blogs
Channels
Consumption
Content analysis
Diaries
Marketing
On-line systems
Online
Research methodology
Strength
Studies
Tourism
Travel
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Summary:The increase of online diaries, or blogs, has not only affected communication channels, but also the way tourism destinations are being promoted and consumed. To date, few studies have focused on the content of travel blogs as a rich source of destination marketing information. A review of the current research on travel blogs revealed that the two most popular research methods used to analyze the content of online diaries are content analysis and narrative analysis. This paper provides a discussion of the strengths, weaknesses and implications of using content analysis and narrative analysis on travel blogs. After a presentation of alternative research methods on travel blogs, the authors present industry and methodological implications related to the nature of online diaries.
ISSN:0047-2875
1552-6763
DOI:10.1177/0047287511410323