The Marketing of Dissolvable Tobacco: Social Science and Public Policy Research Needs

The latest generation of smokeless tobacco products encompasses a wide range of offerings, including what is commonly referred to as dissolvable tobacco. Designed to deliver nicotine upon dissolving or disintegrating in a user's mouth, dissolvable tobacco products currently appear in various Un...

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Bibliographic Details
Published in:American journal of health promotion 2012-07, Vol.26 (6), p.331-332
Main Authors: Southwell, Brian G., Kim, Annice E., Tessman, Greta K., MacMonegle, Anna J., Choiniere, Conrad J., Evans, Sarah E., Johnson, Robin D.
Format: Article
Language:English
Subjects:
Health Policy
Health Services Needs and Demand
Health Services Research - methods
Health technology assessment
Humans
Marketing - ethics
Marketing - legislation & jurisprudence
Nicotine
Public Policy - legislation & jurisprudence
Public Policy - trends
Smoking - economics
Smoking - epidemiology
Smoking - legislation & jurisprudence
Smoking Cessation - legislation & jurisprudence
Social Sciences
United States
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Summary:The latest generation of smokeless tobacco products encompasses a wide range of offerings, including what is commonly referred to as dissolvable tobacco. Designed to deliver nicotine upon dissolving or disintegrating in a user's mouth, dissolvable tobacco products currently appear in various United States markets as strips, orbs, sticks, and lozenges. The emergence of these new products poses distinct opportunities and challenges for social and behavioral science and public health research and raises important public policy questions.
ISSN:0890-1171
2168-6602
DOI:10.4278/ajhp.111004-CIT-357